Saving the Ground Floor
The International Surface Event (TISE), known as Surfaces, took place in Las Vegas (late Jan 2026), highlighting the latest in flooring technology. The overwhelming trend? Waterproof is the new standard. From laminate to hardwood hybrids, manufacturers are pushing "water-resistant" claims harder than ever.
The Restoration Reality
Despite these advancements, catastrophic roof failures still destroy floors. Real-world mitigation requires stopping the water at the source—the roof—using emergency shrink wrap services before addressing the interior. Surfaces 2026 reinforced that while floors are getting tougher, they are not invincible against a Category 3 storm loss.
Connect this to the interior trends at KBIS in our Pillar article. More info at TISE website.
