The Sales Engine of Restoration
RoofCON 2026 kicked off the year in Oklahoma City (Jan 5-7), and the strategies shared there are now being implemented across the country. The primary lesson? Speed and Security. In the competitive world of storm restoration, the contractor who can offer immediate, professional emergency roof wrap services builds trust faster than the competitor offering a simple tarp.
The "Service-First" Sales Approach
Speakers at RoofCON emphasized that temporary protection is a marketing tool. By securing the property professionally, you demonstrate competence to the insurance adjuster and the property owner simultaneously. This "Service-First" model is reshaping sales scripts for the upcoming spring hail season.
See how RoofCON’s lessons integrate with other industry events in our February ecosystem report. Check out RoofCON’s official page for replays.
